As an marketer, you know you need to stay on top of the digital world trends.
Day after day, you must develop your knowledge and learn new skills.
Yet it is not easy to find the time not only to acquire these skills, but also to master them at your fingertips.
You will find below my selection of the best marketing tools to succeed (to increase traffic to your website or blog, boost your conversion rates, increase your number of customers, increase your productivity, etc.).
some of them are free, some are freemium and some are paid.
These tools will be broken up by category so you can get a better sense of what tools are available for different functions of the job.
Use the Table of Contents below to navigate.
Thrive for Landing Pages ( From 67$) - And here's a plugin that lets you create pages just like that, in minutes (if not seconds) .
this is the plugins that we use to create awesome marketing pages & content.
You can create high-converting and extremely polished looking pages that take your visitors all the way from initial signup to purchase, product download and more. Recommended
LeadPages ( From 25$ MONTHLY) - LeadPages is a well-known page builder that is very simple to use, so you can have landing pages up and run in minutes.
The good thing is that they host it for you also. Among main uses:
Lead Generation Platform with Built-in Split testing capabilities, Template Importer, Marketplace, SMS Messaging, Email integrations, Webinar Integrations, Lightning-Fast Servers, Facebook SSL Integration, 100% Mobile-Friendly Templates, Unlimited Traffic and Number of Domains, Easy to Understand Conversion Rate Stats and Analytics.
Optimizepress ( From 97$) -Optimizepress is a WordPress plugin and theme for creating landing pages and membership sites, without having to know how to code.
I’m still willing to bet that you’ve been on a website that uses it.
It’s used in the majority of product launches, squeeze pages, and membership sites. It is an awesome drag and drop tool with a number of ready-made Templates
Thrive for leads - If you own a WordPress website, you DON'T want to miss out on this, there are many other opt-in plugins out there, but this one is on a completely different level.
There are many plugins that give you some options for adding opt-in forms to your site.
But this new plugin takes a different approach: these guys have taken the best conversion optimization technologies and the most advanced list building strategies and crammed them all into a single plugin.
Above all it is one payment Off. Recommended
OptinMonster- Another amazing software.
Among its amazing Feature are Exit-intent technology, Built-in split testing functionality to help improve conversions,
Page level targeting to tailor opt-in forms to page content, Straightforward customization options, Helpful analytics to monitor performance, Supports most mailing list providers
MailMunch- You must Try This My friend, it is Freemium tools to capture leads from your website and converts visitors into life-long readers, email subscribers, and customers. It Supports most mailing list providers.
You can Create beautiful opt-in forms on ANY website.
Albacross -When it comes to lead generation, Albacross is a must-have tool. It enables its users to identify and monitor the organizations visiting their sites, get additional information on those companies including size, revenue, industry, location, and contact details.
Albacross is designed to help you automatically generate leads and boost your sales. .
AWeber - With a Free Trial of 30 days Aweber is an affordable and easy to use email marketing and autoresponder tool that provides sequential follow-up, and RSS to email services for 120,000 small business clients worldwide.
GetResponse - It is Free, full-featured 30-day trial.
GetResponse is an easy-to-use email marketing service with good third-party contact integration, solid support, and a variety of advanced features like Automation, Webinars, Landing Pages, web forms and much more.Recommended
Infusionsoft - It is Amazing online sales and marketing solution built exclusively for small businesses.
Among its exceptional feature is Customer relationship management (CRM) functionality that aids users in attracting leads, streamlining sales and closing deals.
Also, It is an E-commerce tool help with online sales, automate fulfillment and get repeat business.
Mailchimp - Another email provider that I use on a couple of my blogs – very reliable with some great features.
Good choice for those who just started.
MailChimp collects and analyzes your data and provides excellent visual representations of that data in several formats.
I like it because its free plan for very small businesses.
Lots of third-party integration. Great help materials. Low-cost plans. Built-in templates and editor to customize campaigns
ConvertKit - If you are a Blogger than ConvertKit is your focus.
If you don't consider yourself a "professional blogger," it's probably not going to be a fit.
It focuses on email capture via built-in landing pages, building email sequences, and sending broadcast emails.
Related Topic : Reliable email marketing services for startups
Grammarly -I use Grammarly to proofread half of my Blog post.
An unbelievable tool worth checking out for anyone's writing.
I use it to check website copy for grammar, spelling etc and from any editor .Recommend
Buzzsumo - In Content marketing, I see that Buzzsumo is a must-have-tool.
it is not only a time-saver, it’s also a great investment for future content marketing campaigns.
Before your engage into writing you have to go an check it, and see which information is highly shared in your niche, so you can better come up with a better content for your blog and website.
This tool could unlock opportunities for you . just try it and let me know.
Schedule headline-analyzer - A Free Tool that analyzes your headlines until you Make sure you have the right balance of common, uncommon, emotional, and power words in your headlines.Recommended
Website Builders - A perfect DIY website building and also marketing tools for individuals or small businesses with low budgets.Just to name few of them: small business owners, writers , musicians, artists, photographers, wedding planners, and so on….By ROBERT MENING
Buffer ( Freemium ) - If you want to save Time use this. Most of all my shares are done using Buffer.
Buffer is a neatly organized service that makes it easy to keep multiple social media accounts up to date.
You can create multiple posts—enough to populate your social media for a week, or more—and add them to your Buffer queue,
and the app will post them for you when it deems appropriate.
It selects a time based on when it believes most retweets and clicks happen. Buffer analyzes overall usage of Twitter as a whole, not just your account.Recommended
Hootsuite ( Freemium ) - We do no use it but it is one of the most famous apps that will allow you to Share and schedule posts from your Twitter, Facebook, Instagram, and LinkedIn accounts all from one app.
It is of two types: Hootsuite free (for personal use) and Hootsuite pro (for clients).
Another advantage to using Hootsuite is the interface, which is organized by tabs, allowing users to divide engagement activity into social networks and streams. It is worth your time. Try the free version and save Time.
Commun.it ( Freemium ) - This is the App we are using to Grow followers & manage multiple profiles especially twitter .
We automatically identify influencers, supporters, and prospects.
In Brief, the tool helps you establish real connections and build relationships by acting as your social media assistant.
It as Tons of features to use like leads and campaigns . Try their 14 days free Trial.
Snip.ly (Freemium ) - Great, free product to use in your content marketing strategy.
Start sharing meaningful articles but keep your product/site front of mind. Sniply adds your custom call-to-action to any page on the web, allowing you to engage your followers.
AdEspresso (Freemium ) - This App is amazing for handling facebook ads.
That will allow you to Create thousands of variants of your Facebook Ads with only 3 clicks,
Easily test all the versions of your creatives across all your target audiences, building powerful Ads that convert and store all your media so you don’t have to keep uploading that same picture.
Sumall - Sumall developed a data Powerful analytics tool That allows our customers to view all of Their data in one simple, easy-to-use visualization.
Social media, email, and traffic data all come together to Provide a full view of your business activity.
Seo tools/site anylzer
Google Analytics - Free Tool : It’s our main tool to track how our content is performing and where our traffic is coming from.
We also pull information from Google Analytics for our “Best of” widget, which ranks the highest converting posts for the month.
It tracks traffic coming to your site, the behavior of visitors on your site and the demographics (location, browser, device) of who is visiting.
KW Finder - It is an excellent keyword research tool that really simplifies the keyword research process in a way other tools just cannot do it .
It offers a comprehensive and clear data set to keep SEO’s happy, but still manages to present that data intuitively inside their user-interface to keep it all noob-friendly.
SEMRush - It is really powerful SEO Tools. Especially for backlink analyser and competitive audits.
I've found it useful for providing hints as to which sites may have been hit by a penalty too.
SEMRush, in fact, is one of the top ranking tools that numerous professionals rely on.
LongTailPro - You have more chance of success if you have a tool that helps you which long tail keywords are more profitable.
Long Tail PRO has proven to be the best keyword research tool in the market.Recommended
Ahrefs - It is is one of the best backlink explorer available on the internet.
With this tool, you can explore the backlinks of a particular website. It also helps in giving the social media insights of the sites you want.
With Ahrefs, you will get a lot of information about your competitor’s SEO practices so that you develop better strategies than
Moz - offers dozens of tools and valuable SEO resources. The best part about this tool – they don’t just point out the problems on your site,they give you a detailed, easy-to-understand set of steps to fix each problem.
Crazyegg - For medium websites, this tool will allow to optimize the areas that are hotspots and avoid areas that are not getting much visitor attention.
Crazy Egg is great for visualizing your user's page activity, allowing you to quickly identify patterns and see if users are behaving as expected;
and if they're not, it can often provide some initial insight into how the user is actually experiencing the page.
Upcity - with 7 days trial , UpCity is a complete SEO solution that is worth considering if you are looking for a simple and professional SEO tool.
It provides also the actionable action plan for your website to beat your competitors.
I like it because you can Source, curate content to drive more visitors, leads and sales using social media.
Majestic SEO - Another affordable amazing site explorer that will give you a detailed analysis of all the links to your website and also the competitors.
I even like using Search Explorer, Backlink History, Keyword Checker and Compare Tool.
Domains and Hosting
Namecheap ($10.69/year with Domain Privacy ) - We registered some of our domains using Namecheap.
For us, it is one The Best Domain Name Registrar when it comes to Customer Service and Right Price.
They offer also domain privacy . we liked it also because it is easy to handle .
BlueHost - This Hosting provider is recommended by Pat Flyn and i will be using his comment for that ''Because they make it incredibly easy to get a new site up and running with their one-click automatic WordPress installation.
You can use your Bluehost account to host multiple domains—no need to pay more for hosting when you’re ready to start another website.
Also, they provide outstanding customer service, available both via phone and live chat''.
Siteground ( From$3.95/mo with Offer , regular is 9,95/mo ) - Siteground is one of the best hosting service solutions that we use to host our sites.
The support, the features, the platform and everything is just amazing.The SiteGround support department is really one of the main reasons why SiteGround is great for beginners.Recommended
WP Engine - When it comes to quality of hosting for WP sites , WPEngine can provide good, quality hosting which can handle a memory-hogging WordPress blog most of the time.
If you have a WordPress related website and need a question answered, they are there to help.
WPxhosting - Highly recommended.They had a solid reputation, and great reviews about their support, and their pricing plan made a lot more sense to me.
Plus, they offer the same level of maximum security across all their plans, and free site migration for new users. If you like super fast speeds and more visitor for your site than This hosting is for you.
Sumome -You can use Sumo to:
Increase website traffic
Get more subscribers for your email list
Increase social shares on your blog
See what posts readers are engaging with and which ones they dislike
If your blog is built on WordPress, it’s easy to try Sumo for free. All you have to do is post a line of code into the head of your website.
EasyAzon- EasyAzon is a WordPress plugin, that helps you effectively monetize your WordPress site with Amazon.
This is all done within your WordPress dashboard, so no need to leave your site and go searching Amazon anymore.
It is a highly recommended tool for every affiliate market that is looking to make it big using the Amazon Affiliate program.
Hello Bar - When you run a website, it’s no secret that you must collect leads and emails to make connection and to make money .
Since lead generation is a must for success, some people use aggressive tactics like pop-ups to capture emails.
However, if you’re like me, you may not want to go that route just yet, and that’s where Hello Bar comes in.
Yoast - The is the Plugin im using in almost all my blogs. Only the Free version is amazing so imagine about the Pro version.
The main thing I rely on in this plugin is the ability to quickly write good title tags and meta descriptions. I also use it to no-index a lot of pages if they are maybe duplicate content or syndicated content. I also no-index all of my Google AdWords landing pages.
Thrive content builder - Thrive Architect is a powerful, stand-alone front-end drag-and-drop page builder plugin for WordPress.
You can build any type of page in WordPress using simple drag-and-drop, with all of the design elements and features that you can think of adding to your page.
Almost everything you dreamed of ever doing with your WordPress landing pages, homepage,sales pages, product pages,lead generation pages, blog posts, and everything else in between.All of these is possible with Thrive Architect. Recommended
Social-locker - Try the full version of Social Locker for 7 days free today!. A great way to increase social media presence by asking visitors "to pay" for your content with a tweet, or a like.
Thirstyaffiliates - This is the Plugin I use here and other sites to handle and manage My affiliates links.
It is one of the best systems to redirect your ugly affiliate links using your website URL. Make sure to stick to one setting, Otherwise it Could break those links.
Optinmonster - Did you know that over 70% of website visitors who leave your website will never return.
OptinMonster helps you grow your email list and get more subscribers with popup and other types of high converting opt-in forms.
Comment-redirect - a Good Plugin to thank your audience for their first comment and also increase your social media likes.
It allows you to redirect commenters who just made their first comment to a page of your choice. Allows you to ask them to subscribe.
WP Subscribe Pro - One of the best Premium WordPress Popup Plugin that guarantees you a boost in your conversion rate.
It could be customized in various enticing designs and animations.
100% responsive, loads ultimately fast and will never slow down your website and et the custom time if you don’t want to flaunt the popup form immediately to your visitors.
Icegram- Another Free WP plugin that I use on my niche site. The uses are Popups, header / footer bars, toast notifications, messengers - everything with powerful targeting rules.
All-in-one, fully integrated WordPress plugin,Compatible with auto responders, other plugins, and themes,Unique headline generator for ideas.
what I like is it is Easy to use, lots of themes for beginners and ability to customize pretty easily and works with all email marketing software and forms.
It is available for free with Basic features, for more advanced security you have to upgrade to premium packs .
If you can’t afford to lose your business from long downtimes doing repairs, or a damaged reputation because of hacks, then Sucuri is a smart option
MemberMouse - This plugin allows you to sell products, subscriptions, and memberships.
It turns your WordPress site into a full business platform.The easy installation of the plugin allows you to get your membership site up and running in less than 3 minutes.
You don’t need to do any complicated software installation within your server. You just need to download the plugin and install it on your WordPress site, do small configuration, and you are ready to go.
Mythemeshop - One of my favorite WordPress product stores because their products are of high quality, affordable, modern, quick and SEO friendly with Lifetime license and updates.Recommended
Themeforest -ThemeForest is the world’s most popular WordPress theme marketplace — pairing WordPress theme developers.
It is part of the eight-strong Envato Markets family , which also includes the now extremely well-known WordPress plugin marketplace, CodeCanyon.
Stick with the highly rated, you can’t really go far wrong because these themes sell well for a reason, and they’re on the quality end of the spectrum.
Elegantthemes - Another amazing bundle of premium WordPress themes, excellent and highly recommended for both personal and business sites.
Their package is the best for those who have multiple sites since you have plenty of unique professionally made themes to choose from.
You will like their great, good looking and responsive plugins.
StudioPress - StudioPress is arguably one of the leading providers when it comes to premium WordPress themes.
They offer a great variety of child themes for almost any type of blog with a powerful genesis framework.
In Short, it is Rock solid, dependable, easy to customize, and lots of different themes to choose from. There are tons of this theme guide before you get started .
Thrive Themes - I'm using Their Editor and Landing and they are great. Thier Theme should be great too.
One of Top conversion focused WordPress themes which are perfect for affiliate marketers and bloggers who want to make money from their blog.
Unroll.me -You can thanks me later about This .If you are getting dozens of emails from annoying , useless types of mass mailings every day,then this tool is for you.
It scans your email for you and makes it easy to either unsubscribe from such mass mailings or redirect them into a once-a-day "Rollup" email, which neatly summarizes all those emails.
Just enter your email and give access and you are done , but don't delete My site 😉
IFTTT - is a powerful tool that allows users to connect up to 100 different channels together, in an ingenious way.
IFTTT stands for ‘if this then that’. It is a service that connects two services together seamlessly, using recipes.
It's great for optimizing social media and automate web application tasks.
Basecamp - If you have a team and want a platform to discuess all you ideas , this tool can do that for you.
I like it becaues it is Very simple to upload notes and documents , The whole interface is very easy to pick up.
Managing multiple projects at one time was easy with dashboard view.
Google Docs - It's a 100% free, cloud-based, fully featured word processor. It may not have every single feature that Word got, but it has everything that matters.
And in many cases, it forces you to abandon conventions from the world of print media in favor of smarter ways of organizating data.
Hipchat - Super easy Tools for messaging , Thousands of companies, including those at NASA, Uber, Salesforce, and more, trust HipChat.
Also You can share files and create private rooms.
Gliffy - A great Tools used by big companies and basically it is web-based diagram editor. Create and share flowcharts, network diagrams, floor plans and more.
Canva - This a Free tool that we use in all our pic design.
Canva is a web-based tool that makes it easy and fast for non-designers to create high-quality images.you can use your own pictures or you can buy their picture for only one dollar .
You can choose among different sizes of pre-configured images (eg the right size for your Facebook page cover image) but you can also choose your own dimensions.
You then have access to thousands of graphics, geometric shapes, icons, illustrations, graphics etc.
Price: Free. You can opt to pay graphics that will cost $ 1 each.
99designs - If you need your design to be created by Pro, this Tools is for you.99Designs is the largest crowdsourcing design marketplace for getting any type of graphic design work done.
Easy to use, and you get a lot of designs to pick from.
PicMonkey - It is a free photo editing platform. It’s full of basic edits, beautiful filters, and fun extras like stickers and frames.
Some of the options are only available after upgrading to the Royale version ($4.99 a month or $33 a year), but if the site becomes part of your regular usage, it is well worth it.
Fotolia - If you need images, we can turn to Fotolia. You can choose from tens of millions of images (photos, illustrations, vector ...), but also videos.
To find the image you need, you can browse the different categories (landscapes, architecture, business, etc.), you might use the search engine, which allows you to refine the search through many filters until you find the perfect image for your need.
Price: 10 credits for 14 $ , or by subscription from € 25 per month
Clickfunnels - ( $97/mo) You can start with 14 days Free Trial to test out their platform.It takes about 10 minutes, and the training videos do give you a good overview of how ClickFunnels works.
I would just recommend trying out ClickFunnels to see how you like it and test out all the features and see how it works for you.
Do not jump and use it blindly , see first if you really need a funnel so it really depends on the requirements of your business.
If you want a system that can create sophisticated funnels and integrates easily with a payment processor, then go with ClickFunnel.
LeadSanity- Build beautiful landing/lead capture pages in minutes. Integrate them with just about any emailer that can give you a form code.
It has a free version of their builder. But honestly, you can just sign up for their $9.95 plan and it will give you pretty much all the features. You can build unlimited pages and capture leads right into your back office.
Shareasale - I'm using This network for some of My affiliates like HootSuite.
If you are small or medium-sized online retailer, ShareASale is probably your best bet for an affiliate program. Its fees are modest, its customer service is good, and its website is easy to use.
ShareAsale is really a service driven company instead of a sales driven company. I would highly recommend it to any online merchant.
JVZOO - i have used it both as the customer and as affiliates , both are great so far.
It is an affiliate marketing platform that allows sellers to easily list, promote, and sell their products, and affiliate marketers to easily find interesting products at great prices to promote.
CJ - My Godaddy affiliates is linked to CJ network . Commission Junction has been around for years, and the company has a reputation for being one of the leading affiliate advertising networks.
Commission Junction attracts many well-known advertisers that visitors to your blog will already be familiar with.
Clickbank - Till now I'm using This program and its part for generating Good money .
Many marketers that I trust got 7 figures using it.
My advice before your jump to Clickbank , go and educate yourself well about how to choose good products, as this affiliate is also full of bad and dirty products that might destroy your trust with your subscribers and readers
LinkShare - One of the Best Affiliates competitors, and one of the oldest programs out there,so it’s worth trying them out (it’s free to join as a publisher).
What makes them stand out? Rakuten’s user interface is intuitive, and they offer great features.
Affilorama - The best Training resource to learn Affiliates. It offers written and video lessons, tools, tips and support allowing complete beginners to build up a successful affiliate marketing business
Shopify - Shopify is the perfect solution for you to create an online store without hiring a developer.Almost everything you need to run your own online store is taken care of by a distinct feature.
If you are looking to sell your products in general then you ought to give Shopify a try.
I would recommend Shopify to all those interested in e-commerce , if nothing else then at least give their 14-day free trial a try, I am certain you will be satisfied.
Bigcommerce - Big Commerce is a very easy-to-use platform that you can learn and use. Ability to manage more than 100 products.
It's simple and convenient to operate. The configuration of the interface is quite great, and anyone who knows CSS and HTML can easily edit the system.
This gives you the opportunity to add the sensation of your company to the entire website and makes the transition from other CMS invisible. Satisfying customer service, ease of use and a solid platform.
Ecwid - It is an e-commerce solution for small and midsize businesses that enables users to set up their online store on any site or social site.
The solution is cloud-based and it can integrate with existing websites without affecting design.
Simple, easy to use. Interface is very intuitive. In most cases the free package works great, but if you move up to paid package its benefits are well worth the cost.
Google Hangouts - It is very convenient if you are already a user of gmail and it is FREE to organize webinars .
Calendar automatically creates a hangout link, which makes it easy to find, and if you have email notifications set up for events, it only just adds to the convenience.Recommended for starters.
Webinar-jam - Anyone who wants to create webinars for their business. This is one of the easiest, most feature-packed webinar platform.
GoToMeeting - GoToMeeting is a platform to meet remotely both your internal Team and with your clients.
If you are looking for simple, easy to use interface that provides you with high resolution viewing and teleconferencing abilities this is an ideal product. It is very simple to set up, operate and use
Screenflow - is the perfect solution for marketers that would like to make screencast video tutorials, training videos, and how-to lessons.This is for MAC users.
Camtasia- ''This service gives you the tools you need to record on-screen activity, edit and enhance your content, and share in high-quality to viewers anywhere''.
Lumen5 is a video creation platform which turns blog articles into social videos. The platform is powered by artificial intelligence that allows businesses and brands to create videos for their content marketing at scale.
Zendesk - a great Tool to handle your customer service with Great features like ability to create forums, Easy customizations for ticket handling using macros, custom fields, Support was quick and helpful during the setup and much more.
Udemy - A massive and varied catalog of great online courses, some of Them are free of charge. Enables marketers and professionals to sell their expertise through while Users can learn.
Ninja Academy - A 12-week inbound marketing course designed to help businesses grow their brand from scratch.
This course is presented by the founders of NinjaOutreach and after finishing it, you will be able to adapt the Inbound Marketing Methodology to grow your business faster even with a tiny budget..
So…What Do You Think?
Marketing tools can seem like a dime a dozen nowadays . Some can end up as just another annoying dashboard to login into a few times and then forget and you money gone with the wind .
Don’t settle for one that doesn’t work for you!. The right tools will empower your business to capitalize on live, authentic and spontaneous communication and save Time
Now I want to hear from you.
What do you think of this list?
Or maybe I missed one of your favorite tools.
Either way, let me know by leaving a comment below.
“Note: Some of the links mentioned on my contribution are affiliate links. That means, when you use those links to buy products, I earn a small commission at no additional cost to you. That way I can run my site for years to come. thanks in advance ”