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No matter what type of business you run, there’s a good chance that you have used the internet to try to attract more customers.
Whether posting professionally shot pictures of food for a restaurant or employing industry experts to write a blog about financial services, there are many uses for online marketing.
One problem that businesses often struggle with is that of finding the relevant keywords to drive more traffic to their page and in turn gain new customers.
You can’t simply guess at a word and hope that rise to the top of the search engine lists. You need to do proper research and use the right tools in order to help you succeed.
Fortunately, there are many tools that can help you find the keywords that will bring your page to the front of the search results.
You might consider making use of free or paid keyword tools that you can find online.
The time you spend to curate the most effective keywords will go a long way in positioning your web page to be a mainstay on the front pages of the internet.
If you are new to the world of search engine optimization, consider some of these tips to help you search for the top keywords in your industry.Before that , let's define SEO Keywords and Keyword Research?
What are SEO keywords?
In SEO, keywords are the ideas and topics that define the content of your website page.These are the words and phrases that internet users use in search engines, also called "search queries".
As a website webmaster and content creator, you want the keywords on your page to be relevant to what people are looking for so that they have a chance to find your content among the many results on the web.
what is keyword research?
Keyword research is the process of finding and choosing the words and phrases that users will search for that relate directly to your business, product or service.
Keyword research may seem like the most basic task. Perhaps, but it is still necessary to do it.
Let's face it. If you target the wrong keywords, you will completely miss out on your market.
If in addition, you target competitive keywords, you will never be ranked and therefore read.
If you use the wrong keywords for your customer (or for you), you will attract the wrong visitors to the website, and no one will buy.
Where to start ? Keyword research should answer the question "What exactly does my target audience want to know about my product / service?"
The key to success is to know your target and their way of thinking.
I usually answer these questions before I start a keyword research:
What is the solution (product or service)?
How are you going to solve the problem of the target audience?
What mechanism allows this solution to work?
How is it superior to competitors?
First, you’ll want to take some measures to make sure that you are prepared to search for keywords and that you understand what it is you’re looking for.
Determine if you are focusing on PPC or SEO
PPC is geared more towards advertisers while SEO has a broader scope and can be used for anybody looking to gain views on their website.
If you are an advertiser, there are many PPC tools that can help you get more clicks and even procure a higher conversion rate.
On the other hand, if you are looking for organic growth for your website without the use of too many ads, then you will want to focus on SEO.
Unpaid keywords are different than paid ones, and you’ll want to find the keywords that will bring traffic to your site without requiring you to spend more money.
Use a Thesaurus
This may be an old-fashioned way to improve your vocabulary, but it can actually be very useful in helping you gain a better understanding of your market.
You will not only learn new words, but your mind might also be opened to words you would have never thought would be associated with your product or service.
Once you have some outside-the-box keywords, you will be better equipped to use the resources that are available to help you research even more comprehensively.
Come up with phrases as well as words
Keywords don’t have to be one single word – some of the highest-ranking searches are based on long keyword phrases.
This means that you use three or more words narrow down search results and really home in on the phrases your target audience is focusing on.
Long phrases yield fewer results which means that there is less competition.
However, you can still analyze them and find out which longer phrases are being searched frequently, allowing you to be in a better position to rank higher on those searches.
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Don’t ignore your competition
One of the main reasons you want to have strong keywords is because you want to rank better than your competitors on the search engine.
However, if you are going up against industry giants, you will want to use them as examples to help you succeed.
Check out their websites and try to organically notice the words that they use over and over.
Analytic tools will help you do this more in-depth, but there’s also a personal aspect that will give you a more intuitive view into keyword research when you look into the competition on your own.
The free keyword tools to help you out
Now that you know some of the basics, it’s time to dive into the more advanced side of keyword research.
While that may sound daunting, these resources are actually here to make it easier for you.
The programs are advanced, and because of that, you simply have to enter your queries and keywords into them, and you’ll be granted access to a world of data that is sure to improve your standing.
Analyze your current keyword traffic
It’s possible that you have some keywords on your site that are already generating decent traffic.
You’ll want to find out which ones are driving the most views so that you don’t make the mistake of eliminating them when you perform your overhaul.
The best way to do this is through the Google Search Console.
To access your Google Search Console, you will need to log into your Google Business account.
Then, in the search console, expand the Search Traffic tab and select Search Analytics.
The Search Analytics tab is very useful in helping you to identify your most highly trafficked pages and monitoring your Click-through-rate (CTR).
You can also use it to keep track of your impressions over time and see how you are ranking on each major search engine.
In addition to this, you can learn what queries are being searched most and how you compare to competitors and other sites in a similar realm.
It can also help you fix errors on your website by pointing them out and drawing attention to your pages that aren’t receiving much traffic.
With Google Search Console, you’ll see the traffic data around all your keywords and see where your site ranks among others for each keyword.
It is easy to use and provides a lot of value for those who want to improve their web presence.
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Take advantage of Google Insights
Google Insights is a free keyword tool that can be used by individuals and business entities alike.
It is a great way to stay on top of the hottest topics and recent trends as well as learn about trends from previous years.
Doing so can help you analyze your own site and follow paths that others might have taken to find success.
While the Search Console is great for in-depth use and strategic long-term placement of your site, Google Insights helps you to make impressions based on current developments.
You might find trending keywords that can be used in blog posts or social media updates in order to entice curious searchers who have never heard of your company.
You can also search for particular keywords to gauge their interest over time and learn the regions in which they have been the most popular.
Once you’ve gathered a good amount of data about relevant keywords to your site, you can utilize Google Keyword Planner for suggestions on how to use the words that you’ve come up with.
Google Keyword Planner is a free keyword tool that helps you discover, research, and choose the keywords that will help drive organic traffic to your site.
In order to use Google Keyword Planner, you will need to have a Google Ads account. The beauty of the planner is that it works for both PPC and SEO keyword research.
While it is geared towards PPC advertisers, there are a few tweaks you can make to help with your SEO initiatives.
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Get even more help with Ubersuggest
While Google may be the big name in the world of keywords, you shouldn’t rely only on them for your data.
It is certainly very useful, but it’s always good to use a variety of services so that you can benefit from different perspectives and data fields.
Ubersuggest is another freemium keyword explorer that gives you access to in-depth data and analytics and allows you to pull some of the most effective keywords for your marketing plan.
You can search by keyword or domain to see what steps you should be taking to increase impressions and improve your ranking.
In the below example, the Ubersuggest keyword overview gives you some quick, easy to interpret data about sectional sofas.
Here you can see the total search volume over the past year, as well as basic information about its difficulty and the average cost per click for PPC marketers working in the sectional sofa vertical.
It also shows mobile vs desktop volume, which can allow you to cater your website to users who are more likely to access it.
However, Ubersuggest doesn’t just give you the data and leave it up to you to interpret and analyze it. There are many more features available.
Below, the tool gives you suggestions for other keywords that you can use in meta descriptions, blog posts, or product information pages.
You can see how the cost per click varies by keyword and what sort of competition you can expect for each one.
That’s not all, however, as you can even get content ideas from Ubersuggest based on competitors and industry partners that have posted about the subject.
You’ll even see how many clicks and links are associated with each piece of content.
These days, content can be just as important as product or service information.
People will often search for lists or suggestions regarding your industry, and if you have up-to-date, keyword-focused content that ranks well, they are likely to be driven to your site.
From here, it will be more natural for them to click through and eventually make a purchase.
Ubersuggest also allows you to analyze data from the competition, which can go a long way in giving you a leg up when it comes to crafting your website and timing your content.
In the below example by simply entering a domain name, you can see the traffic and keyword usage from a major sofa retailer.
If you were in the furniture industry, this would be very useful data to have.
Expand your research and analysis with KWFinder
Google and Ubersuggest aren’t the only tools out there for keyword research.
One fantastic resource is KWFinder, which not only provides keyword analysis but also lets you look into competitors and daily trends.
The platform is clean, intuitive, and easy to use.
There is even a free trial for KWFinder, and if you determine that you enjoy using it, there are multiple packages that should prove to be worth it based on the extra clicks and views that you will obtain.
If, for example, you run a sushi restaurant in a major city and want to improve your search engine rankings, you can try a variety of different search terms to see their SEO difficulty, search volumes, and estimated cost per click.
In the above example, searching for “sushi restaurants” yielded a search difficulty of 37, which is pretty high.
Instead, KWFinder gives you related search terms that may help you gain traffic.
You might consider using the keyword “Japanese restaurant,” as the difficulty is lower, and you won’t find yourself going up against as much competition.
The analysis doesn’t stop there. You can even search within a specific region to see how your keywords stack up against the competition.
Like Ubersuggest, KWfinder also lets you do research about your competition, but it provides a few more features and somewhat stronger analysis.
Sticking with the sushi in San Francisco theme, we can search a popular restaurant known as Kusakabe.
The below shows which keywords have led people to Kusakabe’s website, which may have ultimately resulted in the users dining there.
By using these keywords for your own restaurant, you might have more success drawing in potential customers.
You can also view search trends over time for the restaurant.
This type of data might help you make a plan for seasonal or yearly changes in order to keep your sushi restaurant at the forefront of internet searches in San Francisco.
Another wonderful feature of KWFinder is that of SERP, or the Search Engine Results Page.
If you simply search “sushi” in San Francisco, you’ll get an amalgamated list of the top search results.
By clicking the “Analyze SERP” button, you’ll gain access to even more analysis which will give you ideas on what you can do to get your website to the top of the results pages on every search engine.
KWFinder also lets you import keyword lists, so if you have a previous cache of keywords, you can simply drag and drop it in order to gain access to the loads of analysis and data that will end up being very helpful for your marketing programs.
Finding the right keywords to use for your website is not always the most fun or easiest job that you can take on, but it is incredibly important for your business in order to increase traffic and convert potential customers into current and future sales.
Without proper keyword usage and placement, you run the risk of being relegated to the fourth or fifth pages of search engine results – a place that very few web surfers dare to go.
By using some common sense in the beginning and combining it with the plethora of advanced keyword tool, you can take your website from veritable dud to top-ranking page in a matter of weeks or months.
You likely aren’t able to analyze all the search data on your own, so it is important to take advantage of these tools to save you time and money in the long run.
There are very few businesses these days that can survive without a strong web presence, and keyword and SEO are some of the basics of getting your name out there.
By researching your competition and performing the proper analysis of your target markets, you can be sure to create a web page that will draw in heavy traffic and result in actual, measurable sales of your product or service.
Keywords aren’t just important to traffic numbers – they are integral to the overall profit of your company.