16 Reliable email marketing services for startups

For small businesses, email marketing services are a vibrant and powerful way to connect with people.Think of it as still one of the best cost-effective and conversion-rich strategies of digital marketing .

Agree that  social media has since come along excited Markers, but don’t get fooled! Email marketing is potent, persuasive and gets your business whatsoever including eCommerce great results.

“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beat.” – Colin Nederkoorn (founder Customer.IO)

To help you opt for  the best reliable email marketing service, we’ve compiled what we see the most recommended services for small businesses and startups.

We’ve  based our selection on collected reviews, highlights, and comparative features of each to assist you evaluate the best email marketing services that suit your business needs.

Best email marketing software


If you want to create dynamic marketing, Constant Contact might be the software you are looking for. It consists of built-in templates and its trial version is totally free of cost.

It has features like: easy to create personalized emails to send on certain occasions like birthdays of clients or festival greetings to create more bonding with the customers.

It provides PLUS features that include tracking coupons that help you extend business even further.

Constant Contact has a lot of pre-build email templates. This is helpful if you are someone who is oblivious to color pairing and would like a professional layout already made for you.

Pros

  • Constant Contact enables you to determine the best mail out of two through A/B split testing
  • Each plan comes with a lightning speed autoresponder
  • With 97% deliverability, it ensure a spineless outreach
  • The email editor automatically design a template that fits your website. Though, you may edit this easy and fast to get a desired template
  • There's a segmentation tool in every plan for contact categorization. And this just makes e-marketing a whole lot easier
  • You get to view the report of every campaign immediately after sending mails in terms of; bounces, successful deliveries, did-not-opens, etc.

Cons

  • It's impossible to compare multiple variables with Constant Contact A/B splitting but only the subject lines
  • Except the 60 days trial, there's no free plan available like on other mail marketing services platforms.

Plans And Pricings

  • Email Plan: 20$/Month

  • Email Plus Plan: 45$/Month

AWeber has a wide variety of features like the auto responder that sends a string of automatically delivered messages. AWeber also provides segmentation of customers, which is based on their actions.

You can send newsletters that have a professional look using AWeber. AWeber has built 3 mobile applications to provide more ease in the email marketing world.

What you will  like best about Aweber is that you can segment your content to different lists with different interest within your niche marketplace.

You will be  able to set up autoresponders for each of your client programs as well as freemium offers. It's super easy to use and makes email marketing a breeze!

Pros

  • There are more templates than most leading e-marketing solutions

  • The autoresponder is easy to navigate

  • It allows up to three split testing

  • Accurate and adequate reporting

  • Aweber has over 900 integration, allowing it to plug into web builders like WordPress and some important widgets seamlessly

  • Each email design is responsive

Cons

  • It has the most less free trial days of 30 days

  • Multiple segmentation can't be done when sending e-newsletter

  • Aweber is more expensive than its competitors

  • The greatest downside is the impossibility to edit the RSS of the email template using Aweber’s drag and drop mailbuilder.  

Plans And Pricing

  • 19$/Month: 5,00 subscribers

  • 29$/Month: 5,01 - 2,500 subscribers

  • 49$/Month: 2,501 - 5,000 subscribers

  • 69$/Month: 5,001 - 10,000 subscribers

  • 149$/Month: 10,001 - 25,000 subscribers

Note: for anyone with over 25000 subscribers, contact Aweber for quotation.

ConvertKit enables you to schedule your email sending process in which you can select particular days for delivering your emails.

Not only you can schedule the emails, but also check the sequence of drip emailing using ConvertKit. You can add patterns to your page design using the wide variety of textures offered by ConvertKit.

It's very easy to set up and use. ConvertKit really shines with their Sequences – automated email campaigns that can be used for welcome and indoctrination series and sales funnels.

They are laid out chronologically via email, so you can see the entire sequence and the email content for each. You will also love that ConvertKit includes landing pages and forms that are easily customizable.

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Pros

  • Ties in with a reasonable landing page builder
  • Visual automation builder is simple and effective
  • It's easy to create dynamic emails and merge tags with
  • Reliable reporting
  • Available support channel
  • Easy forms creation

Cons

  • Limited customization options
  • Functionality of A/B testing is not broad
  • It has a limited reporting data
  • There's no free plan available

Plans And Pricing

  • 29$/Month: 1000 subscribers
  • 119$/Month: 10,000 subscribers
  • 199$/Month: 25,000 subscribers
  • 379$/Month: 50,000 subscribers
  • 679$/Month: 100,000 subscribers


Drip is very easy to use; if you are new  to the field of marketing automation the Drip interface made it very simple for you to create campaigns and visualize the workflow of your campaigns.

The drag-and-drop workflow creator is a great feature which enables you to create campaigns easily and to describe them to other team members who are also new to marketing automation.​

Drip is a great tool, especially for smaller business just starting out with marketing automation. If you can integrate your e-commerce platform or website/email collection method with Drip, I think this could be a great tool for larger businesses as well.​

Pros

  • Responsive support channel
  • Integrates Zapier
  • It auto-resend did-not-opens
  • The visual automation builder is larger than most top competitors’
  • The reporting dashboard and data filtering are more advanced
  • Tracking and event building are also more advanced
  • It integrates a tag-based system

Cons

  • There's no email template library
  • Poor and restricted form builder
  • Functionality of split testing is limited
  • Expensive plans

Plans And Pricing

  • 49$/Month: 1000 subscribers
  • 149$/Month: 10,000 subscribers
  • 254$/Month: 25,000 subscribers
  • 429$/Month: 50,000 subscribers
  • 779$/Month: 100,000 subscribers


An online campaign can be made more thrilling using the amazing design tools provided by GetResponse. Maintenance costs can be minimized by creating an advanced database using GetResponse.

You can send timely emails to anyone in any time zone with the help of marketing provided by GetResponse. If you also want to connect with e-commerce platforms along, GetResponse is there for your rescue.

Email intelligence is designed to track your progress and to get follow-ups of the subscribers.

GetResponse has a lot of cool and useful features but the best one has got to be the landing pages.You can build great landing pages that look professional  in no time and little effort.

It ships with a drag-and-drop builder if you are not very technical but has a fantastic code editor if you want to take a look under the hood. The autoresponders are super easy to setup and have few great applications in a business context.

Also the organization of your campaigns and users is top notch. I would recommend GetResponse if you want to go for the easiest setup and easiest maintenance.

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Pros

  • 24/7 free support
  • The 30 days free trial does not require you to enter credit card details
  • Single opt-in and double opt-in mailing are both allowed
  • The segmentation is more flexible than on others
  • Comprehensive reporting
  • Strong and comprehensive split testing
  • The marketing automation is perfect
  • The plans are cheaper
  • There's a discount for paying upfront for a year or two years services
  • Outstanding CRM (Customer Relationship Management) functionality

Cons

  • The range of RSS-to-HTML templates is limited
  • A great downside is the unavailability of phone support
  • A/B testing is only available on the more expensive plans
  • An additional payment is made to use the landing page builder tool
  • Newsletter fonts have some limitations
  • You can't control where the data capture form appears on your site
  • Designing mails with the drag and drop interface is not easy

Plans And Pricing

  • Email Plan,Starting $25/mo
  • Pro Plan, Starting $49/mo
  • Max Plan,starting $165/mo
  • ​Enterprise Plan, Starting $1,199/mo


You can easily sync your data from applications like Shopify, Twitter, Google, SurveyMonkey etc. using MailChimp. MailChimp provides templates that are mobile friendly and lets you send photo based emails too.

MailChimp keeps a check on sales and other activities on the website. MailChimp has it all to help you grow your business to more heights. It lets you send up to 12,000 emails which is free of cost.

The simplicity and ease of the drag-and-drop editor makes it dummy-proof to design excellent marketing emails.

We love the range of options, including A/B split testing, marketing automation, time zone scheduling, that are not usually affordable for businesses of our size.

Mailchimp is a fantastic product because even on its free platform you can do amazing thing. With Mailchimp I went from zero to 1300+ followers.

Pros

  • Easy-to-use Template editor
  • All the tools are available on the freemium plan
  • Reporting is more thorough and sophisticated

Cons

  • Email automation has a lot of limitations
  • Plans are high-cost

Plans And Pricing

  • Free plan: 0-2000 subscribers (12,000 mails/month)
  • 10$ plan: 0-500 subscribers (unlimited mails)
  • 15$ plan: 501-1000 subscribers (unlimited mails)
  • 20$ plan: 1001-1500 subscribers (unlimited mails)
  • 30$ plan: 1501-2500 subscribers (unlimited)

Learn how to use Mailchimp, grow an email subscriber list and build high quality email marketing campaigns!

You can design, emails which are designer-like in a very easy manner and are altogether flexible and beautiful. Campaign Monitor provides you with free as well as premium edition features that can be used to grow your business.

It provides features that help target a special set of audience for example the VIP's or the regular customers.

You can design more engaging emails that will favor more revenue income by the customers. It also provides you with A/B testing. Campaign monitor's team also strives to build new features for their agency partners.

Pros

  • A user-friendly interface
  • No restriction to fonts
  • Data segmentation and automation feature are easy-to-use
  • There’s an “Enlist” app for iPad to collate offline data

Cons

  • Free trial is limited
  • Analytics are not sophisticated
  • It's a way expensive than most competitors
  • Phone support is available only on the expensive plan

Plans And Pricing

  • Basic: 9$/Month
  • Unlimited: 29$/Month
  • Premier: 129$/Month


You can customize your actions according to the behavioral data extracted about the customers using ActiveCampaign.

Site events can be easily tracked, along with emails; SMS marketing can also be done. You can manage your contacts in a very systematic way and refine the marketing even better.

It provides a facility to hide the forms from customers who have seen it once already. Over the time you might find it a little costly though but its worth the price.

Related Topic : Email Marketing Best Practices

Pros

  • List and tags available
  • Accurate tracking and reporting
  • Excellent support
  • Thorough A/B testing
  • Email template builder is attractive
  • Automation is more advanced
  • Pricing is reasonable

Cons

  • Pre-designed templates are few
  • Interface is slow to navigate
  • Form builder is limited on less-expensive plans
  • Not advisable for newbies
  • No free plan

Plans And Pricing

  • 29$/Month: 1000 subscribers 
  • 139$/Month: 10,000 subscribers
  • 225$/Month: 25,000 subscribers
  • 229$/Month: 50,000 subscribers
  • 559$/Month: 100,000 subscribers 


When it comes to email marketing, If you are on the lookout for the affordable solution with the most to offer.

SendinBlue is the perfect balance between an expensive solution and a weak, underpriced one. You will impressed with the slick design, the easy themes, the quick autoresponders (automation) and the cost of it's MICRO plan.

Pros

  • Attractive customer service
  • Low-cost pricing
  • Extensive templates
  • Wide features

Cons

  • User interface is not up-to-date
  • A lot of limitations 

Plans And Pricing

  • Free Plan: 300 emails / day/ Unlimited contacts
  • Lite Plan: $25/ mo/40,000 emails / mo.
  • Eseential Plan: $39/ mo/60,000 emails / mo.
  • Premium Plan: $66/ mo/120,000 email/mo.
  • Entreprise: Custom/
hubspot email marketing

Hubspot does it all. Creating landing pages, leadflows, email workflows, forms, and gathering analytics on these things is incredibly easy. Their built-in analytics are great and allow you to close the loop on lead conversions to customers provided you are using the platform as a CRM with your sales department.

Pros

  • 7 days free trial
  • All in one tool set
  • User-friendly interface
  • Users education is available for free

Cons

  • Some supports are paid
  • Steep price
  • Basic plans have no A/B testing
  • Plans are yearly and not monthly

Plans And Pricing

  • Basic plan: 200$/Month
  • Pro plan: 800$/Month
  • Enterprise plan: 2400$/Month
wishpond

WishPond puts into your hands all the tools needed to create marketing funnels that generates customers online. With WishPond, online marketers create campaigns that work, contests, landing pages and marketing that brings lead. See pros, cons, and plans—pricing included—below.

Pros

  • It creates social media contests of every kind
  • Landing pages can be created with easy drag and drop editor
  • WishPond has over 100 mobile-phone-friendly templates
  • Tracking of lead is easy and fast
  • Flawless mail segmentation

Cons

  • Not low-budgeted
  • Features are too technical

Plans And Pricing

  • Basic: 45$/Month
  • Pro: 78$/Month
  • Growth: 129$/Month
sendgrid

All-in one transactional and marketing email solution that appeals to both developers and marketers. Easy to integrate API triggers into external sites / apps and also easy to integrate with 3rd party marketing stack providers.

Full suite of solutions from managing marketing lists to creating campaigns or transactional trigger. The metrics are very expandable - you can view your open rate, clicks, and unsubscribes all in one screen.

Pros

  • Live support, email support, and phone support are available
  • Supports every devices
  • User satisfaction is high
  • Good deliverability and scalability

Cons

  • Overwhelming features
  • Too technical and mostly enjoyed by developers alone

Plans And Pricing

  • Free Trial: 0$
  • Essential: 9.95$/Month
  • Pro: 79.95$/Month
  • Premier: custom pricing
Emma Email Marketing

Anyone interested solely on aesthetically-pleasing outreach via campaigns would love Emma. Aside from the beauty of Emma's templates, which stimulates click through, other features are sub-par when compared with leading email marketing platforms like MailChimp. See pros and downsides below.

Pros

  • Create beautiful campaigns that wins the heart of customers
  • Cost-effective than most platforms
  • All the tools can be used without a side users-education
  • Amazing A/B testing

Cons

  • Tracking and analytics are not really standard
  • Terribly slow navigation of drag and drop editor

Plans And Pricing

  • Pro: 89$/Month
  • +Plus: 159$/Month
  • HQ: 229$/Month
FreshMail Email Marketing and Newsletter Software

If you’re just starting out with email marketing, Freshmail is really easy to use and understand. The system is intuitive and there’s lots of helpful stuff on their blog to help out.Nice behavioral segmentation possibillities and built-in testing. Personalisation features are one of the best email marketing assets Freshmail got.

Pros

  • So many pre-made templates available
  • Fast, easy to use, and cost-effective
  • Easy and accurate analysis and segmentation
  • Split testing is made easier

Cons

  • Can't send RSS to newsletter
  • Connection with other tools is not not easy

Plans And Pricing 

  • 200-500 subscribers: Free
  • 1000 subscribers: 14$/Month
  • 2500 subscribers: 27$/Month
  • 10,000 subscribers: 70$/Month
  • 50,000 subscribers: 230$/Month
mailerlite

Though a new platform, MailerLite is currently among the best and leading through making advanced tools easy to use. It helps tear down email marketing from limb to limb and make you never miss your targets with beautiful and effective campaigns. So if you're a social media marketer or a specialist for start-ups, MailerLite maybe your go-to.

Pros

  • Powerful autoresponder
  • Awesome landing pages creation
  • Free version comes with all the tools on the paid plans
  • Less difficult to use and less expensive

Cons

  • Delays navigation on some mobile phones
  • Ready-made templates are few

Plans And Pricing

  • 1000 subscribers: Free (12000 mails)
  • 1000 subscribers: 10$/Month (unlimited mails)
  • 10001-2500 subscribers: 15$/Month
  • 2501-5000 subscribers: 30$/Month
  • 5001-10,000 subscribers: 50$/Month
icontact

iContact claims the best email marketing software but wait till you see the cool features and specs. Starting with the templates, iContact has made 12 templates readily available while you can apply your own html code. In case you get ducked inbetween, you can always go a live chat support to stay ahead of the curves.

Pros

  • Responsive live chat support for even free trial
  • Intuitive drag and drop editor for campaigns that convert
  • Updated A/B testing for content
  • Cool interphase
  • Segmentation tool is easy to use

Cons

  • Expensive when compared with some new platforms

Plans And Pricing

  • Essential plan: 32$/Month
  • Professional: 99$/Month

To Sum up

Features, pricing, interface quality, number of contacts possible, number of mailings possible, reporting tools etc.

To choose the right software (which is not necessarily the best in itself, but the one that best suits your needs), it can be very useful to build an analysis grid.

Drip marketing has to be done in a proper way, knowing the behavior and status of the customers so choose the right email marketing service that also saves your emails from getting directed into the spam folder.

I hope we have managed to make the universe of e-mail marketing a little more understandable. If you have any questions, leave us a comment!

Go ahead and increase your brand awareness with the best known email platforms list above in a cost effective manner.

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