25 Conversion Rate optimization Reliable Tools (2018)

the best conversion rate tool

Did you know that most website publishers believe they have a traffic problem? In fact, they have a problem of optimization of the conversion.

Brands tend to spend around $ 100 per customer, on average, but only $ 1 converted. Low conversion rates can be very frustrating and frustrate the goals of your website.

In the midst of fierce competition for each sector on the Internet, it is becoming increasingly difficult and difficult for brands to optimize their conversion rates. Only by adopting CRO best practices and cleverly associating them with the latest trends in the digital marketing world can brands expect to be successful.

While optimizing the conversion rate, it  is often perceived as a daunting task and it can be difficult to know where to start. Today we are going to share the best conversion rate tools  that can help you get the job done in a painless and simple manner.

Tools for research


Omniconvert is a market research app that will allow you to create behavior-based surveys that monitor and evaluate what visitors do on your website.



This is a tool that can help you research the competition. You can take a look at the websites of your competitors and their best performing strategies in order to improve your own.



With Owler, you can see all the details about the competition. This app can dig deep into the clients and even offline data of your competition. Owler is powered by an active community of 1.5 million business professionals who contribute unique business insights such as competitors, private company revenue



You might be familiar with this one, as it’s one of the best resources available when you want to learn about the target market. You just need to ask the audience the right questions.



Alexa is another popular tool, and it’s a business intelligence platform. Alexa will help you make better marketing decisions and interpret all your traffic across different platforms.



This tool tracks both your anonymous and your identifiable customers as they are exploring and engaging with your website. It will give you unprecedented access into your users’ psychology.


Conversion and testing tools


OptinMonster is the best lead generation tool. It is also one of the best lead generation software on the market because it allows you to create, execute, manage, and analyze your conversion forms, all in one place.


User Testing

User Testing offers a suite of different services to test your site and user behavior, and monitor differences that emerge.User testing is used to identify problems that users may encounter while browsing a site.

By imposing a goal, we can observe the steps taken to achieve this and establish a record of obstacles faced. The function of this one will be to indicate to the designer the failing or perfectible functionalities.



CrazyEgg is ideal for mapping out the general actions and attention of your users, making it a great testing tool. It’s also one of the best-known heat map tools available on the web.



MouseFlow is a tool that is similar to CrazyEgg, recording user sessions with heatmaps, funnels, and other forms of analytics.

You can filter the results of Mouseflow by location, language, IP address, page count, duration, browser, operating system, platform, traffic source, visitor type (first time/returning) etc.



Loop11 specializes in remote testing, which allows you to evaluate the functionality of your site from a distance.



Clicktale is a user behavior app that helps you identify customer behavior, needs, and intent throughout the engagement process.



LuckyOrange is the perfect tool for you if you want more transparency to evaluate why users aren’t filling out your contact forms. It can automatically record certain sessions of user behavior for your eventual perusal.


PTEngine is a tool that combines heat maps with general site analytics to help you more fully understand the paths of behavior your users take to increase Sales and Conversions, Optimize your website and online marketing campaigns.



UsabilityHub offers a number of different tests you can utilize in your pursuit of higher conversion rates, including question tests (like surveys), 5-second tests, click tests, and navigation tests.


It is a great tool if your organization is looking to get its feet wet with Conversion Rate Optimization. They are developing great tools and features, as well as providing a library of testing ideas and case studies in case you're having trouble thinking of what to test.

Analytics and measurement tools​​​​​

Google Analytics

Google Analytics is the most popular and the most widely-used tool here. Google Analytics offers pretty much every piece of information you’d ever need on your web visitors. And best of all, it’s completely free.

Google Analytics


RJMetrics is a basic analytics platform and business intelligence tool that’s specifically created for SaaS and ecommerce industry sites. If that’s your niche, it should be a good fit.



Matomo is completely free and open source, giving you the power of customizability. You can create, tweak, and write own your reports, and even contribute to the software as a part of the community.



ChartBeat is a suite of tools that help you to “create, capture, and capitalize” on the attention of your users.It offers a set of very useful tools such as the "real time" dashboards which allows to have an immediate inventory and just at a given moment.



GoSquared differentiates itself by offering reporting metrics in real-time. It can help you understand the makeup and behavior of your web traffic as it unfolds throughout your site.


Formisimo is an analytics tool that specializes in measuring user behavior as it relates to online checkout and enquiry forms specifically. If your conversion rates depend on form submissions, it’s ideal.


Cyfe tracks your social media, marketing, sales, support, and even your infrastructure in one place. It’s an indispensable tool to learn more about your audience and how they interact with your brand.


Improvely seeks to improve your campaigns by focusing on conversion tracking. It can also help you identify forms of click fraud.



WooRank is an analysis tool that highlights the key points to improve on your website to boost its search engine ranking (mainly Google, but also Yahoo and Bing). WooRank is based on a little less than 50 criteria to establish the "rank" of your site, out of 100.

The main criteria analyzed are: Alexa rank, number of pages indexed, number of back links, presence of a title and the tag meta description, presence of robots.txt and sitemap.xml, etc.

woorank for

So…What Do You Think? 

Now I want to hear from you my friend

What is your opinion of  of this list?

Or maybe I missed a high-quality Conversion rate  tool.

Either way, leave a comment below right now to let me know.

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