For small businesses, the best email marketing services are a vibrant and powerful way to connect with people.
Therefore, picking the right email marketing software can have a vital result in the success of your marketing campaign.
While using email marketing services, you’ll be capable to automate your marketing workflows, follow your stats, send more useful emails, and develop a profound connection with your audience.The use of inbox management allows you to organize and segment your subscribers, customize your emails, and track your campaigns' success.
To help you opt for the best reliable email marketing service, we’ve compiled what we see the most recommended services for small businesses and startups.
We’ve based our selection on collected reviews, highlights, and comparative features of each to assist you evaluate the best email marketing services that suit your business needs.
The Best Email Marketing Services
If you want to create dynamic marketing, Constant Contact might be the software you are looking for. It consists of built-in templates and its trial version is totally free of cost.
It has features like: easy to create personalized emails to send on certain occasions like birthdays of clients or festival greetings to create more bonding with the customers.
It provides PLUS features that include tracking coupons that help you extend business even further.
Constant Contact has a lot of pre-build email templates. This is helpful if you are someone who is oblivious to color pairing and would like a professional layout already made for you.
Constant contact pros and cons
Plans And Pricings
- Free for One Month
- Email Plan: 9.99$/Month
- Email Plus Plan: 45$/Month
AWeber has a wide variety of features like the auto responder that sends a string of automatically delivered messages.
AWeber also provides segmentation of customers, which is based on their actions.
You can send newsletters that have a professional look using AWeber. AWeber has built 3 mobile applications to provide more ease in the email marketing world.
What you will like best about Aweber is that you can segment your content to different lists with different interest within your niche marketplace.
You will be able to set up autoresponders for each of your client programs as well as freemium offers. It's super easy to use and makes email marketing a breeze!
for anyone with over 25000 subscribers, contact Aweber for quotation.
AWeber Cons and Pros
- FREE: 500 subscribers with limited tools.
- 16$/Month: 501 - 2,500 subscribers
- 49$/Month: 2,501 - 5,000 subscribers
- 69$/Month: 5,001 - 10,000 subscribers
- 149$/Month: 10,001 - 25,000 subscribers
ConvertKit enables you to schedule your email sending process in which you can select particular days for delivering your emails.
Not only you can schedule the emails, but also check the sequence of drip emailing using ConvertKit.
You can add patterns to your page design using the wide variety of textures offered by ConvertKit.
It's very easy to set up and use. ConvertKit really shines with their Sequences – automated email campaigns that can be used for welcome and indoctrination series and sales funnels.
They are laid out chronologically via email, so you can see the entire sequence and the email content for each. You will also love that ConvertKit includes landing pages and forms that are easily customizable.
Related Topic : Marketing Tools : My best Picks
ConvertKit Pros and Cons
- 29$/Month: 1000 subscribers
- 119$/Month: 10,000 subscribers
- 199$/Month: 25,000 subscribers
- 379$/Month: 50,000 subscribers
- 679$/Month: 100,000 subscribers
Drip is very easy to use; if you are new to the field of marketing automation the Drip interface made it very simple for you to create campaigns and visualize the workflow of your campaigns.
The drag-and-drop workflow creator is a great feature which enables you to create campaigns easily and to describe them to other team members who are also new to marketing automation.
Drip is a great tool, especially for smaller business just starting out with marketing automation.
If you can integrate your e-commerce platform or website/email collection method with Drip, I think this could be a great tool for larger businesses as well.
Drip Cons and Pros
- 39$/Month: 1000 subscribers
- 154$/Month: 10,000 subscribers
- 369$/Month: 25,000 subscribers
- 699$/Month: 50,000 subscribers
An online campaign can be made more thrilling using the amazing design tools provided by GetResponse.
Maintenance costs can be minimized by creating an advanced database using GetResponse.
You can send timely emails to anyone in any time zone with the help of marketing provided by GetResponse. If you also want to connect with e-commerce platforms along, GetResponse is there for your rescue.
Email intelligence is designed to track your progress and to get follow-ups of the subscribers.
GetResponse has a lot of cool and useful features but the best one has got to be the landing pages.You can build great landing pages that look professional in no time and little effort.
It ships with a drag-and-drop builder if you are not very technical but has a fantastic code editor if you want to take a look under the hood. The autoresponders are super easy to setup and have few great applications in a business context.
Also the organization of your campaigns and users is top notch. I would recommend GetResponse if you want to go for the easiest setup and easiest maintenance.
GetResponse Cons and Pros
- Email marketing,Starting $15.58/mo
- Email Automation, Starting $49/mo
- Ecommerce ,starting $97.58/mo
You can easily sync your data from applications like Shopify, Twitter, Google, SurveyMonkey etc. using MailChimp.
MailChimp provides templates that are mobile friendly and lets you send photo based emails too.
MailChimp keeps a check on sales and other activities on the website. MailChimp has it all to help you grow your business to more heights. It lets you send up to 12,000 emails which is free of cost.
The simplicity and ease of the drag-and-drop editor makes it dummy-proof to design excellent marketing emails.
We love the range of options, including A/B split testing, marketing automation, time zone scheduling, that are not usually affordable for businesses of our size.
Mailchimp is a fantastic product because even on its free platform you can do amazing thing. With Mailchimp I went from zero to 1300+ followers.
Mailchimp Pros and Cons
- Free plan: 0-500 subscribers
- 11$ plan: 50,000 subscribers
- 17$ plan: 100,000 subscribers
- 299$ plan: unlimited subscribers
Learn how to use Mailchimp, grow an email subscriber list and build high quality email marketing campaigns!
Read More :
You can design, emails which are designer-like in a very easy manner and are altogether flexible and beautiful.
Campaign Monitor provides you with free as well as premium edition features that can be used to grow your business.
It provides features that help target a special set of audience for example the VIP's or the regular customers.
You can design more engaging emails that will favor more revenue income by the customers. It also provides you with A/B testing. Campaign monitor's team also strives to build new features for their agency partners.
Campaign Monitor's Pricing
- Basic: 9$/Month
- Unlimited: 29$/Month
- Premier: 149$/Month
You can customize your actions according to the behavioral data extracted about the customers using ActiveCampaign.
Site events can be easily tracked, along with emails; SMS marketing can also be done. You can manage your contacts in a very systematic way and refine the marketing even better.
It provides a facility to hide the forms from customers who have seen it once already. Over the time you might find it a little costly though but its worth the price.
Related Topic : The Best Email Marketing Best Practices
ActiveCampaign Pros and Cons
- 29$/Month: 1000 subscribers
- 139$/Month: 10,000 subscribers
- 225$/Month: 25,000 subscribers
- 229$/Month: 50,000 subscribers
- 559$/Month: 100,000 subscribers
Related Topic: 23+ Email Marketing Statistics To Know this year.
When it comes to email marketing, If you are on the lookout for the affordable solution with the most to offer.
Brevo is the perfect balance between an expensive solution and a weak, underpriced one.
You will impressed with the slick design, the easy themes, the quick autoresponders (automation) and the cost of it's MICRO plan.
Brevo Pros and Cons
- Free Plan: 300 emails / day/ Unlimited contacts
- Lite Plan: $25/ mo/20,000 emails / mo.
- Premium Plan: $65/ mo/120,000 email/mo.
- Entreprise: Custom/
Hubspot does it all. Creating landing pages, leadflows, email workflows, forms, and gathering analytics on these things is incredibly easy.
Their built-in analytics are great and allow you to close the loop on lead conversions to customers provided you are using the platform as a CRM with your sales department.
HubSpot Pros and Cons
- Basic plan: 41€/Month
- Pro plan: 740€/Month
- Enterprise plan: 3,300€/Month
WishPond puts into your hands all the tools needed to create marketing funnels that generates customers online.
With WishPond, online marketers create campaigns that work, contests, landing pages and marketing that brings lead. See pros, cons, and plans—pricing included—below.
WishPond Pros and Cons
- Basic: 45$/Month
- Pro: 78$/Month
- Growth: 129$/Month
All-in one transactional and marketing email solution that appeals to both developers and marketers.
Easy to integrate API triggers into external sites / apps and also easy to integrate with 3rd party marketing stack providers.
Full suite of solutions from managing marketing lists to creating campaigns or transactional trigger.
The metrics are very expandable - you can view your open rate, clicks, and unsubscribes all in one screen.
SendGrid Pros and Cons
- Free Trial: 0$
- Essential: 19.95$/Month
- Pro: 89.95$/Month
- Premier: custom pricing
Anyone interested solely on aesthetically-pleasing outreach via campaigns would love Emma.
Aside from the beauty of Emma's templates, which stimulates click through, other features are sub-par when compared with leading email marketing platforms like MailChimp. See pros and downsides below.
Emma Pros and Cons
- Pro: 99$/Month
- +Plus: 159$/Month
- HQ: 249$/Month
If you’re just starting out with email marketing, Freshmail is really easy to use and understand.
The system is intuitive and there’s lots of helpful stuff on their blog to help out.Nice behavioral segmentation possibillities and built-in testing.
Personalisation features are one of the best email marketing assets Freshmail got.
FreshMail Pros and Cons
- 200-500 subscribers: Free
- 1000 subscribers: 14$/Month
- 2500 subscribers: 27$/Month
- 10,000 subscribers: 70$/Month
- 50,000 subscribers: 230$/Month
Though a new platform, MailerLite is currently among the best and leading through making advanced tools easy to use.
It helps tear down email marketing from limb to limb and make you never miss your targets with beautiful and effective campaigns.
So if you're a social media marketer or a specialist for start-ups, MailerLite maybe your go-to.
MailerLite Pros and Cons
- 1000 subscribers: Free (12000 mails)
- 1000 subscribers: 9$/Month (unlimited mails)
- 10001-2500 subscribers: 19$/Month
- Custom Pricing
iContact claims the best email marketing software but wait till you see the cool features and specs.
Starting with the templates, iContact has made 12 templates readily available while you can apply your own html code.
In case you get ducked inbetween, you can always go a live chat support to stay ahead of the curves.
iContact Pros and Cons
- Essential plan: 32$/Month
- Professional: 99$/Month
As an all-in-one marketing suite, EngageBay could present the perfect solution to small businesses looking for inexpensive email marketing.
Having an all-in-one solution like EngageBay allows you to access all your pertinent marketing data and information from a single dashboard.
There’s no need to pay for multiple programs or integrate several pieces of software. Everything’s right in front of you.
EngageBay offers a slew of features, as it’s title as an all-in-one marketing suite might indicate.
There’s Sales Bay for sales automation, Service Bay for service automation, Marketing Bay for your marketing needs, and even a free CRM.
We’ll focus on Marketing Bay for the purpose of this article. With this service, you can browse countless rich email templates, quickly coming up with one that suits your email campaign needs.
You may also create your very own templates so your messages have the kind of personalized approach for more conversions.
With email broadcasts, you can mail out your newsletter, relevant offers, and promotions. If you need to send all this at the same time, there’s nothing stopping you.
The email broadcasts feature also tracks click-through rate and open rate.
EngageBay Pros and Cons
The Sales Bay and Marketing plans include the following price points:
- Free for $0
- Basic for $7.79 a month
- Growth for $14.99 a month
- Pro for $29.99 a month
The All-in-One plan has this pricing:
- Free for $0
- Basic for $8.99 a month
- Growth for $17.99 a month
- Pro for $47.99 a month
With an advanced campaign editor, Moosend will help you create the right email campaigns to power up your email marketing strategy without any effort.
Moosend has a variety of features to get started with customer segmentation, manage your mailing lists and deliver more targeted content to your subscribers.
You can also use campaign personalization to leverage customer data and deliver personalized campaigns that will engage and convert your audience.
Real-time reporting is also one of the platform’s key features, allowing you to monitor the performance of your emails based on your subscribers’ behavior.
If you are an email marketing newbie, Moosend will provide you with a range of ready-to-customize templates to save valuable time and simplify email marketing.
Apart from creating stunning campaigns, you can use Moosend to boost your lead generation through landing pages and online forms.
Moosend Pros and Cons
- Forever free: 1.000 subscribers/month
- $9/month: 2.000 subscriber
- $32/month: 7.000 subscribers
- $100/month: 24.000 subscribers
- $164/month: 50.000 subscribers
With email marketing functionality at its core, SendPulse goes a few steps further to deliver the best results and highest ROI.
Intuitive UI and a free plan for almost any feature of the service make SendPulse a worthy competitor.
Everything from simple email newsletters to a dedicated SMTP server for automated transactional emails or a handy email verifier, SendPulse delivers in one package.
SendPulse has tools to grow your email list: customizable subscription forms as well as a chatbot for Facebook, Telegram, and recently-launched Whatsapp chatbot. These chatbots can request emails and phone numbers from your customers.
SendPulse Pros and Cons
- Email marketing paid plan starts at around $7
EmailOctopus is one of the easiest email marketing platforms to use.
It was built for people who need a simple tool to run effective email marketing campaigns, without making it complicated.
EmailOctopus comes with both a drag-and-drop email editor as well as a classic editor for editing custom HTML templates, plus a library of ready-to-use email templates.
With EmailOctopus you can automate welcome emails and time-based drip sequences with the automation feature. And you can deliver targeted messages to your contacts with segmentation using custom fields and campaign activity.
Plus, you can build landing pages and embedded forms for growing your list, and integrate with over 2,000+ apps via Zapier and Integromat.
EmailOctopus Pros and Cons
You can start with EmailOctopus for FREE for lists up to 2,500 subscribers. After that, prices start from just $24/month for up to 5,000 subscribers. Free plan users get access to the same features as paid users.
If you want to design beautiful emails but don’t know how to code, then Unlayer is what you’re looking for. Unlayer offers a user-friendly drag and drop editor that makes it easy to design responsive emails within a few minutes.
Not only this, but you benefit from an extensive gallery of 1,000+ predesigned HTML email templates. You can easily select your preferred template through the given filters and modify them as you like.
What we love most about Unlayer are the advanced features you get. You can embed images, videos, countdown timers, carousels, and whatnot. Their team collaboration tool lets you ask for feedback and resolve issues directly through the editor.
Another stand-out feature is that of merge tags through which you can easily personalize emails. Once you’ve designed the template, you can download it or integrate it with popular email service providers, like Mailchimp, HubSpot, and ActiveCampaign.
- Free: $0
- Designer: $15
- Team: $30
Encharge is a marketing automation tool that automates emails based on user behavior utilizing an easy drag-and-drop format. It is a marketing automation platform created for startups, digital businesses, and online marketers.
I was able to build amazing email campaigns! That is one of my favorite parts, but there are a lot more. I like how easy it was to arrange all the contacts and keep track of which part is which. Building and sending emails is so great and straightforward!
In Brief, Encharge allows users to enhance communication with their customers, facilitate their email needs, handle migrations and integrations, and automate sales and marketing processes.
Encharge Pros and Cons
Advanced marketing automation built for digital businesses beginning at $49/month for 2000 users, up to $1,199 depending on your audience and needs.
All prices are per month. All packages contain unlimited Emails, Broadcasts, Flows, and Team Members, and free email validation
I have a review about encharge and discussed all the featured and benefits.
Omnisend is an ecommerce-specific email marketing service. It provides a free plan with all features and paid options beginning at $16 a month for 500 contacts. It includes landing pages, ecommerce-focused email automation, and advanced segmentation.
With so many email marketing services available, it seems prudent to concentrate and excel in a certain area. Consequently, the fact that Omnisend concentrates primarily on email marketing for online retailers may be a major factor in their favor. Let's examine Omnisend key features :
- Omnisend has list-building features like popups, landing pages, and various interactive signup forms, all with their own libraries of ready-made templates for holidays, special offers and more.
- Its newly revamped Email Builder makes it easier and faster to create and customize beautiful emails that sell, and can automatically pull branding (logo, colors and fonts) from your store into your email templates.
- The advanced segmentation makes it easy to target any audience you'd like, and can include up to 500 data points for generic personalization or hypertargeting. The segment builder helper provides automatic suggestions for building better segments.
- But perhaps Omnisend's strongest feature is the automation workflows, where brands can set up various triggers, delays and messages to send to their customer or subscribers on autopilot. These workflows can include not just email, but also SMS and push notifications.
- Free plan: up to 500 emails/month to 250 contacts
- Standard plan: starting from $16/month, perfect for sending email
- Pro plan: starting from $59/month, with unlimited emails and free SMS (equal to plan price)
Sender is an all-in-one marketing automation tool that simplifies running automated campaigns, nurturing leads, building relationships, and growing revenues.
With a simple interface and powerful features like the email and workflow automation builder, Sender lets you put marketing campaigns across email and SMS on autopilot.
You can integrate it with your website or eCommerce store to track customer behaviors, segment your email lists, and nurture them based on online activity.
The handy email template library and popup form builder make it easy to start growing your email list and targeting them with relevant campaigns.
Sender offers a forever free plan that allows you to send up to 15,000 emails per month to 2500 subscribers. There are no feature restrictions or limits on the free plan. The paid plans start at $8/month with advanced SMS marketing capabilities and multi-user access.
Forever free plan: Up to 2500 subscribers and 15000 emails per month;
Standard plan: $8 per month for up to 30,000 emails per month;
Pro plan: $29 per month for up to 60,000 emails per month;
A custom enterprise plan is also available.
Bonus: Tidio Ticketing
Tidio is an all-round communication tool featuring chatbots, a live chat, email templates, and a ticketing system. Adding Tidio to a website can be done in 5 minutes, and no coding is required.
At the same time, the live chat is easily customizable so that the widget can blend with the look of any website. All interactions are located in one panel, and there is also a mobile application available to simplify the processes.
Tidio is easy to use with all CRMs, social media, and marketing platforms. In addition, you can get information about what visitors are doing on your website, check where they are coming from, and carefully monitor all important analytics.
Tidio Ticketing Pros and Cons
To Sum up
Features, pricing, interface quality, number of contacts possible, number of mailings possible, reporting tools etc.
To choose the right email marketing services (which is not necessarily the best in itself, but the one that best suits your needs), it can be very useful to build an analysis grid.
Drip marketing has to be done in a proper way, knowing the behavior and status of the customers so choose the right email marketing service that also saves your emails from getting directed into the spam folder.
I hope we have managed to make the universe of e-mail marketing a little more understandable. If you have any questions, leave us a comment!
Go ahead and increase your brand awareness with the best known email platforms listed above in a cost effective manner.
Further Reading :