How to use Reddit for your marketing campaign

For those who do not know yet Reddit, let’s just say this is the biggest Internet news aggregator with over 2 billion page views per month and more than 34 million unique visitors.

Of course, with such statistics, it is normal that Reddit is the target of advertisers and more or less effective marketing campaigns. If you remember only one sentence of this article, you must remember this:

“Do not do marketing on Reddit without knowledge of the community”. and includes a much more effective community at Internet use than the average.

understanding Reddit

On Reddit, any user can submit any type of content on the site. Registered users then vote on Content magnet content with the up arrow or do not like with the down arrow.

Reddit votes

Reddit algorithm then gives visibility to content depending on the number of positive or negative votes and the time since the submission of content.

Content that receives a significant number of positive votes can be found on the main page which will provide the content a number of visitors between 50 000 and 200 000 as well as dozens if not hundreds of links to the content source.

the subreddits

The subreddits are communities of Reddit dedicated to a particular topic. With the huge growth of Reddit in recent years, some of its communities have become the largest communities on specific topics all over the Internet. The most popular subreddits have over 1 million members and they cover as many topics as varied.

Examples of subreddits

/ R / pics / more than 1.8 million members
/ R / gaming / more than  1.5 million members
/ R / hockey / 35 000 members
/ R / Montreal / 5872 members

overall picture of the users of Reddit

It is almost impossible to make an overall picture of Reddit users. However, it is possible to detect some trends more than others that allow us to give an idea of the redditor type .

Also, it is understood that each of subreddits can have a completely different population of the general population of Reddit. Reddit users come to the site to consume content, interact and have fun and not be buried with advertising.

If Reddit is allergic to marketing, why we are using this platform?

Simply just for the following three reasons:

The viral potential: In large part thanks to the democratic system of Reddit, content visibility strongly depend on receiving content by Redditors. The source of the content plays only a small role in the virality of content.

This allows everyone to have an almost equal chance of success on Reddit , but the content should be creative and interesting.

Target users: Thanks to the segmentation of the communities conducted by subreddits, you can potentially target the largest community on a particular issue all over the Internet.

syndication potential: As Reddit is a hub for tens of thousands of online influencers, often published content enjoys a global syndication on many websites online and even sometimes offline. For example, we have already seen the contents end up in prestigious journals such as the New York Times or Forbes.

Effective marketing models on Reddit

For those who want to start using advertising on Reddit without much break the head, it is possible to buy advertising spaces . The performance of your campaign may vary but often saw campaigns achieve spectacular results versus other display systems.

To carry out a campaign on Reddit simply:

  • Submit a title and a URL that you want to promote

ad in reddit

  • Decide the period of time that will last your campaign and your total budget

ad in reddit2

  • Decide if you want the campaign to be on any Reddit or on specific subreddits
  • Pay for the advert
  • Wait two days for the moderators to approve your submission.

Then, once your campaign is ready to go online, Reddit add up the total amounts of advertising for the day and divides the impressions in proportion. To compensate for the fact that you only use a subreddit, your ad will get a significant boost to the ratio of the size of your target reddit (the more subreddit you target, the more your impression share this subreddit increase.

If you have a product or service, It needs to caters large audiences, you should then target all Reddit to get significant coverage.

For those that target a specific audience, you must use the targeting of subreddits only.

Remember that Reddit users can comment on your advertisements so it is important for you to be as neutral as possible if you do not want negative comments from the community.

Organic advertising on Reddit

We do not repeat often enough in this article, Reddit users are allergic to all forms of marketing and are educated enough on the Internet to detect attempts disguised advertisements.

The owners, moderators and Reddit users fighting spam relentlessly for years. So how to use Reddit for marketing purposes without alienating the community and have some success?

Simply by adding value to the content for the Reddit community and have something that is really of interest to the target community.

Understanding content marketing in Reddit

For best results on Reddit, it is necessary that you approach your marketing strategy by giving something of value to the Reddit community from the beginning of planning.

This does not mean that you can not achieve your goals or your customers, but if you do not constantly keep in mind to deliver value to the Reddit community, your strategy is very likely to be a dismal failure.
Providing value on Reddit is as simple as providing content that is interesting, useful and viral. It is not necessary that your content looks like a sales pitch.

The content can be of any shape, but the graphic content usually works best. It is extremely important to produce content as impartial as possible, because if your content marketing sweating slightly, strongly it may be a failure.

For this reason, the organic marketing on Reddit is a bad idea if you have a goal of branding or general visibility. However, this is a great idea if your goal is to add diversity in your link acquisition campaign.

The secret recipe

Understand that your goal is to create the commitment to your content. The main benefits of your campaign will be traffic to your site, the acquisition of incoming links as well as the commitment to your brand. This is not normally getting from direct sales to your product or service.

Understand that you must provide content that is interesting and / or useful for the community you are targeting.

Your content should target a specific subreddit.

Your content will be more chance of success if it is created in collaboration with members of the subreddit.

Your content should be visually interesting.

The only part of your marketing content should be your company’s logo (on a computer graphics for example) or a “Sponsored By” link. Even better, simply host content on one of your web properties for maximum transparency.

To sum up

The key to success on Reddit is to understand the community you wish to target and to a certain extent, take part. A successful campaign on Reddit is one way to get a real viral success on the Internet, possibly even globally.in the next few time, i will be covering Reddit as a source of traffic , commenting below will be a big help for motivation